Private personalized social recommendations in an IPTV system

In our connected world, recommender systems have become widely known for their ability to provide expert and personalize referrals to end-users in different domains. The rapid growth of social networks and new kinds of systems so called “social recommender systems” are rising, where recommender systems can be utilized to find a suitable content according to end-users' personal preferences. However, preserving end-users' privacy in social recommender systems is a very challenging problem that might prevent end-users from releasing their own data, which detains the accuracy of extracted referrals. In order to gain accurate referrals, social recommender systems should have the ability to preserve the privacy of end-users registered in this system. In this paper, we present a middleware that runs on end-users' Set-top boxes to conceal their profile data when released for generating referrals, such that computation of recommendation proceeds over the concealed data. The proposed middleware is equipped with two concealment protocols to give users a complete control on the privacy level of their profiles. We present an IPTV network scenario and perform a number of different experiments to test the efficiency and accuracy of our protocols. As supported by the experiments, our protocols maintain the recommendations accuracy with acceptable privacy level.