游戏化理论在运动类APP中的设计应用方法研究

目的以提升用户运动动机,增强自我监督为目标,探索游戏化设计理论在运动类APP中的应用方法。方法对游戏化理论的发展进行梳理,从目标、控制、反馈、互动场所和互动工具等方面提出移动应用的游戏化设计模型。同时,针对现有运动类APP在用户行为动机驱动不足的问题,给出具体的游戏化设计应用原则,并以"有跑步欲望而无法坚持跑步"的大学生用户为例,对跑步运动APP的功能模块和信息框架进行了设计。结论垂直细分用户群体,以提升用户情感体验为核心,结合外部刺激实现外在动机内在化,是游戏化理论在运动类APP中设计应用的重要方法。

Design and Application of Gamification Theory in Sports APP

This paper aims to enhance the user''s exercise motive and self-supervision, and explores the application methods of the gamification theory in sports APP. We study the development of gamification theory, and construct the gamification design model of mobile APP from target, control, feedback, interactive places and interactive tools. Then, for the problem of the lack of user behavior motivation in the existing sports APP, we propose some specific gamification design principles, and take the university student users who "want to run but cannot keep running" for an example to design the functional modules and information frameworks of a running APP. Vertically subdividing user groups can improve users'' emotional experiences. Realizing the internalization of extrinsic motivation combined with external stimuli is the important method for the design and application of gamification theory in sports APP.