| 3G时代移动网络运营商的商业生态系统战略 |
| |
| 引用本文： | 张静,霍煜梅,梁雄健. 3G时代移动网络运营商的商业生态系统战略[J]. 中国通信, 2008, 5(3): 44-47 |
| |
| 作者姓名： | 张静 霍煜梅 梁雄健 |
| |
| 作者单位： | 北京邮电大学经济管理学院; |
| |
| 摘 要： | 本文将商业生态系统的概念运用于移动通信产业，以帮助移动网络运营商制定其3G（第三代移动通信）时代的发展战略。文章首先根据商业生态系统的定义，分析了移动网络运营商的生态系统结构，指出运营商作为生态系统中的重要连接点，在战略上应定位为骨干型企业，并总结了骨干型企业战略的要点，最后对中国移动网络运营商的发展提出了建议。
|
| 关 键 词： | 商业生态系统 移动网络运营商 骨干型企业战略 第三代移动通信（3G） |
| 收稿时间： | 2011-06-13; |
Business Ecosystem Strategies of Mobile Network Operators in the 3G Era |
| |
| Zhang Jing,Huo Yumei,Liang Xiongjian. Business Ecosystem Strategies of Mobile Network Operators in the 3G Era[J]. China Communications, 2008, 5(3): 44-47 |
| |
| Authors: | Zhang Jing Huo Yumei Liang Xiongjian |
| |
| Affiliation: | School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China |
| |
| Abstract: | This paper applies the perspective of business ecosystem to mobile communications industry, trying to help mobile network operators improve their strategies in the era of the third generation mobile communications (3G). According to the definition of the business ecosystem, the ecosystem structure of mobile network operators is analyzed. As an important hub in the ecosystem, mobile network operators are advised to take a keystone strategy. The key points of the strategy are summarized. Finally, suggestions for Chinese mobile network operators are given based on the analysis. |
| |
| Keywords: | business ecosystem mobile network operator keystone strategy the third generation mobile communications (3G) |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《中国通信》浏览原始摘要信息 |
|
点击此处可从《中国通信》下载免费的PDF全文 |
