基于电子商务背景的智能挖掘技术及其应用研究

在日常商业运营过程中，操作系统会产生大量的数据，将这些数据有效运用在决策系统中，可以有很大的增值效益。随着网络技术和数据库技术的成熟，全球传统商务正经历一次重大变革，向电子商务全速挺进。这种商业电子化的趋势不仅为客户提供了便利的交易方式和广泛的选择，同时也为商家提供了更加深入地了解客户需求信息和购物行为特征的可能性。数据挖掘技术作为电子商务的重要应用技术之一，将为正确的商业决策提供强有力的支持和可靠的保证。

Electronic Commerce-based Intelligent Mining Technology and Its Applications

In the process of daily commercial operation, the operating system would produce great amount of data, which could be effectively applied in the decision making system to acquire great value-added benefit. With the development of network and database technologies, the global traditional commerce is experiencing a great change and raplicily striding forward to the e-commerce. This e-commerce provides the customer with convenient transaction mode and extensive choice while the vendor with possibility for deeply understanding the customer＇ s demand in formation and purchase behavior. The data mining technology, as an important applied technology of e commerce, would provide forceful support and reliable guarantee for the correct commercial decisionn.