The use of icons and labels in an end user application program: An empirical study of learning and retention

This research compared the learning of an application program whose interface was implemented using buttons with text labels, icons, or a fully redundant combination of icons and text labels. The objective was to: 1) evaluate the success of novice computer users in initially learning to use the application and in later use in a delayed session and 2) measure users' attitudes toward the application. Each session was divided into four blocks, and performance in the blocks was measured in terms of correctness of the tasks performed, time to perform tasks, and number of times the help facility was accessed. In addition, at the end of each session the participants' perceptions of the ease of use and usefulness of the software were measured. The results showed that in the first session performance was best on the label-only and icon-label interfaces. Performance on the icon-only interface was much poorer in session 1, particularly in terms of time and help references, but improved in session 2 to the point where it approached the performance on the other interfaces. Retention of skill between the initial and the delayed session was worse for the icon-only interface, but the effect was short-lived. Perceptions of ease of use were consistently better for the icon-label interface than for the other two interfaces. Perceptions of usefulness were higher for the icon-only and icon-label interfaces than for the label-only interface in the first session. Perceptions of usefulness became more positive for the icon-only group in the delayed session, but did not change for the other groups.