| 我国石油机械制造企业顾客满意度研究方法探讨 |
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| 引用本文： | 南剑飞.我国石油机械制造企业顾客满意度研究方法探讨[J].石油地质与工程,2005,19(2):90-93. |
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| 作者姓名： | 南剑飞 |
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| 作者单位： | 西南石油学院工商管理学院,四川,成都,610500 |
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| 基金项目： | 中国石油天然气集团公司重点科研项目(部394) |
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| 摘 要： | 分析了顾客满意度(CSD)国内外研究现状,着重从重要性、必要性和可行性三个方面提出了我国石油 机械制造企业顾客满意度问题,并阐述了我国石油机械制造企业顾客满意度研究的目的和方法。指出我 国石油机械制造企业应加快CS战略实施、推动行业乃至石油系统CS工程建设。
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| 关 键 词： | 顾客满意度 探索 石油机械 制造企业 企业管理 |
| 文章编号： | 1006-4095(2005)02-0090-03 |
| 修稿时间： | 2004年12月29 |
A study of customer satisfaction degree in petroleum machinery manufacturing enterprises in China |
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| Nan Jianfei.A study of customer satisfaction degree in petroleum machinery manufacturing enterprises in China[J].Petroleum Geology and Engineering,2005,19(2):90-93. |
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| Authors: | Nan Jianfei |
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| Abstract: | This paper briefly analysis the status of study of customer satisfaction degree (CSD) at home and abroad, discusses the issues of CSD in petroleum machinery manufacturing enterprises in China in respects of significance, necessity and feasibility, and presents the goals, thinking and methods of CSD in petroleum machinery manufacturing enterprises in China. It provides theoretical supports to speed up implementation of CSD strategy and to promote CSD building in petroleum machinery manufacturing industry and even petroleum industry. |
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| Keywords: | customer satisfaction degree research Chinese petroleum industry petroleum machinery manufacturing enterprise business administration |
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