信源可信度对核电公众接受影响的研究

公众对核电的态度受各种信息的影响,信息源可信度是说服力的重要决定因素.在我国,核安全监管机构、核电企业和专家是主要的核信息发布源,研究不同信息源可信度对公众核电态度的影响对核电的可持续发展十分重要.本研究基于源可信度理论,考察了公众对不同信源的可信度认知,构建了核电公众接受回归模型并开展实证研究.研究发现,不同源的可信...

The Role of Source Credibility on Public Acceptance of Nuclear Energy

Public acceptance of nuclear energy is affected by various kinds of source,and source credibility is an important determinant of information source persuasiveness.In China,regulators,experts and nuclear industry are the main sources of nuclear information release,so it is necessary to study the impact of the credibility of these different information sources on the public perception and attitude towards nuclear power.Based on source credibility theory,the regression model of public acceptance of nuclear energy was constructed and empirical research was carried out.The study found that the credibility of different sources had different effects on nuclear power perception and attitude.Regulators’credibility indirectly affected public acceptance through perceived benefits and perceived risk,experts’credibility directly positive significant impacted on public acceptance,but no significant influence on perceived benefits and perceived risk,nuclear industry credibility significantly influenced public’s perceived benefits and perceived risk,but no significant influenced on public acceptance.Both perceived benefits and perceived risk directly significant impacted on public acceptance.Our results could provide some implications for risk communication mechanism in the field of nuclear energy.