特色玩具包装设计的市场定位

特色玩具拥有成长迅速的市场,但在对应的包装设计领域仍处在摸索阶段.通过对该类产品市场定位的分析和思考,研究总结了特色玩具产品包装设计在图形运用、色彩、造型等方面应具备的基本特点,有助于设计者正确的把握产品定位,做到特色玩具包装的商业性与艺术性的完美融合.

Market Orientation of the Characteristic Toys'''' Packaging Design

The characteristic toys market is a quickly developing market, but its packaging design is still in experiment. Because of the characteristic toys' main consuming groups are young people, the toys' packaging design should stress the characteristic, individuality and the differences from the other products of the same kind. It needs the designer to understand and grasp the skill of graphic design and packaging design, grasp the orientation of the products correctly, to make the perfect integration of the commerciality and artistry.