| 试论现代化妆品的包装设计 |
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| 引用本文： | 朱颖,王天祥.试论现代化妆品的包装设计[J].包装工程,2009,30(3). |
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| 作者姓名： | 朱颖 王天祥 |
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| 作者单位： | 浙江林学院,临安,311300
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| 摘 要： | 从包装设计的各个要素入手,阐述了与化妆品直接接触的内包装设计.指出随着材料的丰富、造型结构的创新、装潢设计的精美,化妆品的包装设计已经发展到一个凸现个性的时代.实践证明只有将材料、造型结构、装潢设计合理运用的化妆品,这样的包装设计才是最符合消费者需求的包装.
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| 关 键 词： | 包装 化妆品 材料 色彩 |
Study on Modern Cosmetics Packaging Design |
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| ZHU Ying,WANG Tian-xiang.Study on Modern Cosmetics Packaging Design[J].Packaging Engineering,2009,30(3). |
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| Authors: | ZHU Ying WANG Tian-xiang |
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| Affiliation: | ZHU Ying,WANG Tian-xiang(Zhejiang Forestry University,Lin'an 311300,China) |
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| Abstract: | The design of inner packaging directly contacted with cosmetic was discussed from various elements of packaging design.It was put forward that cosmetic packaging design has been in the times of exhibiting individuality with the wealth of material,the innovation on shape and structure,and the beauty of decoration.It was proved by practice that only by reasonable use of materials,structure and shape,and decoration design,cosmetic packaging design can cater to consumers' demand. |
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| Keywords: | packaging cosmetics material color |
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