北京市公共交通客运标志设计设置质量分析

近年来，缓解交通拥堵成为北京市交通行业工作的重点。最大限度地挖掘现有交通潜力成为缓解交通拥堵状况的关键。实施精细化管理，更多地关注细节问题、微观层面的问题是其中重要一环。公共交通客运标志即是此类问题之一。本文以完善北京市公共交通客运标志，构建良好的视觉引导系统为目标，对全市的轨道交通、公共汽电车站和长途客运站等场所客运标志标准的实施情况进行广泛深入的调研，发现并分析问题，对进一步优化公共交通客运标志设计、设置能力，提升运输行业服务水平提出了对策建议。

Beijing Public Transport Logo Design and Setting Quality Analysis

In recent years, to ease traffic jam becomes the focus of the transportation sector in Beijing. Maximally utilizing the existing traffic resources is the key method to ease traffic jam, of which to implement sophisticated management, pay more attention to details as well as micro-level issues are the important parts. Therefore, the logo of public transportation is one of such problems. In order to perfect Beijing public transport logos, and to build up good visual guidance system, this paper studies the implementation of the standards on passenger transportation logos in city＇s mass transit, bus station and long-distance transportation terminal, also figures out and analyzes the issues, and proposes suggestions to further optimize the logo design and setup of public transportations, and to enhance the services level within transportation industry.