模块式教学在计算机平面广告设计教学中的应用

平面广告是一种信息传递的方式，是广告主与受众问的媒介，其结果是为了达到一定的商业经济目的，因此，平面广告设计对学生的能力有着较高的要求。计算机平面广告设计主要对学生的动手、艺术欣赏、创意设计等方面的能力要求较高，教学模式的选择则对学生的这几方面的能力发展有着一定的影响。对当前广告行业的现状进行了分析，并确立了平面广告设计所要达到的培养目标，对计算机平面广告设计的教学进行了模块划分，并对如何开展提出了一些建议。

Modular Teaching Using in Computer Graphic Design Teaching

Print ads is a way of information transfer is between advertisers and the media audience,the result is to achieve certain business and economic purposes,therefore,graphic design students have a higher capacity requirements.Computer graphic design major students hands-on, art appreciation, creative design and other aspects of the higher capacity requirements,teaching students the choice of capacity development in these areas have a certain impact.On the current advertising industry are analyzed and established a print ad design to achieve the training objectives,the teaching of computer graphic design for a module division, and how to carry out a number of recommendations.