从文创设计与IP打造看传统手工艺进入日常生活的路径

目的重新认识传统手工艺的生活化本质与当代价值,通过研究手工艺资源的文创转化与文化活化,探讨"创意性"保护与传承。方法通过阐释、比较等质化研究方法,分析手工艺的生活化本质与审美化特质,阐述了手工艺遗产作为资源的文化价值,比较文创设计与文化IP打造的差异,探讨手工艺文创设计和创意活化的途径。结论在手工艺文化资源IP转化的过程中,文创设计是最为具体的落地形式。尽管如今的传统工艺已失去了最初的使用功能,可是对其传承保护多基于文化价值的需要,因此设计的介入使得传统手工艺资源得以活化,通过文创设计和IP开发,一方面使传统手工艺的使用价值得以延伸,在使用功能上启发了现代设计;另一方面使当今的日用之需具有了文化价值,使日常生活延续了传统的文化基因。传统工艺在文创设计和IP转化过程中得以传承工匠精神,延续造物文化。

The Path of Traditional Handicraft Entering into Daily Life from the Perspective of Cultural and Creative Design and IP Creation

The work aims to re-recognize the essence and contemporary value of traditional handicraft life, and explore the protection and inheritance of "creativity" through the study on the cultural and creative transformation of handicraft resources and cultural activation. By means of qualitative research methods such as interpretation and comparison, the essence of life and aesthetic characteristics of handicraft were analyzed, the cultural value of handicraft heritage as a resource was expounded, the differences between cultural and creative design and cultural IP creation were compared, and the ways of cultural and creative design and creative activation of handicraft were explored. In the process of IP transformation of handicraft cultural resources, cultural and creative design is the most specific landing form. Although today''s traditional crafts have lost their original use function, the protection of their inheritance is mostly based on the need of cultural values. Therefore, the involvement of design activates the traditional handicraft resources. Through the cultural and creative design and IP development, on the one hand, it extends the use value of traditional handicraft and enlightens modern design in the use function; on the other hand, it makes the daily needs of today have cultural value and makes our daily life pass on the traditional cultural genes. Traditional craftsmanship spirit can be inherited and creative culture can be continued in the process of cultural and creative design and IP transformation.