网购时代产品包装设计分析

目的 探析网购时代下的产品包装设计现状及策略。方法 从网络购物的发展速度及其给人们生活带来的现实变化开始，分析网络之于包装设计的巨大影响，接着深入解读网购平台中产品包装设计的具体概念及其重要性，同时结合识别效果、包装程度、保护作用、情感渗透等方面的实际情况探究网购产品包装设计的问题，然后以这些问题为依据，深入包装设计的内部，提出实用、安全、环保、规范、人性等方面的改革方向，并进行相应的论述与探讨。结论 包装设计在网络时代中的发展与革新是形势已然，这样做符合市场的变化规律，满足了消费者的购物需求，更在一定意义上给企业带来了更加多样的销售渠道，增加了其市场占有率，给整个社会经济的发展带来了福音。

Product Packaging Design in the Age of Online Shopping

The paper aims to explore the current situation and strategies of product packaging design in the era of online shopping. From the network shopping development speed and the reality of changes brought to people''s life, the paper analyzed the profound impact of network to packaging design. Then, it further explored online platform in the product packaging design concept of concrete and its importance. At the same time, combined with recognition effect, packaging, degree protection, emotional penetration and other actual situations, it explored the problems of online product packaging design. Then based on these problems, it went deep inside of packaging design and put forward reform direction in practice, security, environmental protection, specification, human nature, etc. and carried on corresponding discourse and discussion. The development and innovation of packaging design in the network era is already a situation, which conforms to the law of market change and meets the demand of consumers shopping. In a certain sense, it brings more diversified sales channels to enterprises, increases their market share and brings good news to the whole social and economic development.