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论幽默感在产品情感化设计中的应用
引用本文:蔡克中,皮文君. 论幽默感在产品情感化设计中的应用[J]. 包装工程, 2019, 40(22): 241-246
作者姓名:蔡克中  皮文君
作者单位:南昌航空大学 南昌330063;南京艺术学院 南京210013;南昌航空大学 南昌330063
基金项目:江西省省教育厅人文项目《南昌海昏侯墓出土的饮食器具的设计研究》(DS201612106)
摘    要:目的对当下具有幽默感的现代化产品进行分析研究,为当下产品情感化设计给出新的方向和启示。方法以当下热销产品为分析范例,研究幽默感在产品情感化设计中的产品形态、产品装饰、产品使用方式、产品使用场景等4个方面,分析幽默感在产品情感化设计中的作用。结论形态体现幽默感的具象形态、模拟形态、象征形态和抽象形态来升级产品形态所体现出的幽默感;装饰体现幽默感的点、线、面、色彩、肌理来增强装饰体现出的幽默感;使用方式体现幽默感的活动参数、用户心理、人机交互、反思情感来增加使用方式体现出的幽默感;使用场景体现幽默感的时间动作、空间动作、需求动作体现使用场景体现出的幽默感。综上以达到产品情感化设计中对幽默感的应用。

关 键 词:幽默感  情感化设计  产品情感化  用户心理
收稿时间:2019-07-02
修稿时间:2019-11-20

Application of Sense of Humor in Product Emotional Design
CAI Ke-Zhong and PI Wen-jun. Application of Sense of Humor in Product Emotional Design[J]. Packaging Engineering, 2019, 40(22): 241-246
Authors:CAI Ke-Zhong and PI Wen-jun
Affiliation:1.Nanchang Hangkong University, Nanchang 330063, China; 2.Nanjing University of the Arts, Nanjing 210013, China and 1.Nanchang Hangkong University, Nanchang 330063, China
Abstract:The work aims to analyze and research the current modern products with a sense of humor, and give new directions and enlightenment for the emotional design of current products. Taking the current hot-selling products as an example, the four aspects (product form and its decoration, usage and usage scenarios) of humor in product emotional design were studied, and the role of humor in product emotional design was analyzed. The morphological form, simulated form, symbolic form and abstract form of sense of humor reflected by the form are used to upgrade the sense of humor embodied in product form. The points, lines, faces, colors and textures of the sense of humor reflected by the decoration are used to enhance the sense of humor embodied by the decoration. The activity parameters, user psychology, human-computer interaction, and reflection of emotion of the sense of humor reflected by the usage mode are applied to increase the sense of humor embodied by the usage mode. The time action, space action and demand action of the sense of humor reflected by the usage scenarios are used to manifest the sense of humor embodied by the usage scenarios. To sum up, their aim is to apply the sense of humor in the emotional design of products.
Keywords:sense of humor   emotional design   product emotion   user psychology
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