传统“喜”文化在文创产品设计中的应用

目的研究"喜"文化创意产品在当代日常生活中的价值,探讨传统"喜"文化与文创产品结合的现实意义及创新设计的思路。方法采用文献阅读和综述等方法研究传统"喜"的文化内涵和构成"喜"图式的形态元素的相关资料,以其象征、谐音和通感表达的艺术手法为切入点,并结合对国内博物馆、美术馆、纪念馆等单位的文创产品开发现状和文创产品市场的调研,从产品造型、产品包装、"喜"文化熟语、喜色提取4个方面阐述"喜"文创产品的设计思路和方法。结论新时代语境下推动传统文化的传承与发展就要在生活中落实传统文化存在的价值,以现代消费者的审美取向和需求为出发点,注重以品质、趣味、时尚的新面貌进行"喜"文创产品的设计与开发,让人们对美好生活的追求有更多选择。

Application of Traditional "Happiness" Culture in the Design of Cultural and Creative Products

The work aims to study the value of cultural and creative products themed by "happiness" in contemporary daily life, and probe into the practical significance of the combination of traditional "happiness" culture and creative and cultural products, as well as the thinking of innovative design. By means of literature reading and literature review, the cultural connotation of the traditional "happiness" and the related information on the form elements that constituted the "happiness" schema were studied. With its symbols, homonyms and artistic techniques of appendix expression as the breakthrough point, in combination with the research on the current development situation of cultural and creative products in museums, art galleries, memorials and other organizations in China and the markets of cultural and creative products, the design thinking and methods of the cultural and creative products themed by "happiness" were elaborated from the product shape, product packaging, "happiness" cultural idioms and happy expression extraction. In order to promote the inheritance and development of traditional culture in the context of the new era, it is necessary to implement the value of traditional culture in life. Starting from the aesthetic orientation and needs of modern consumers, attention should be paid to the design and development of cultural and creative products themed by "happiness" with new features of quality, interest and fashion, so that people can have more choices in their pursuit of a better life.