共享单车APP中的视觉语言设计与应用

目的研究视觉语言在共享单车APP开发过程中的设计与应用,在一定程度上规范界面视觉设计的过程,为设计实践工作提供借鉴。方法从视觉设计的基本概念、视觉语言设计的目的、以及几何离子理论的影响等方面对视觉语言设计进行阐述,将形体离子、色彩离子和材质离子的抽象提炼与具象应用的过程作为设计探索的路径,提出共享单车APP视觉语言设计的基本思路,结合实际案例论证可行性。结论从视觉印象、关键形容词、关键图、情绪板、组件的整合与适配的角度提出视觉语言设计的基本思路。视觉离子提炼与组合有助于APP视觉语言的探索工作。视觉语言设计能提高共享单车APP识别性,强化视觉设计工作规范性,减少设计评价中过度主观的现象。

Visual Language Design and Application in the Bicycle Sharing APP

The work aims to study the design and application of visual language in the development process of bicycle sharing APP, standardize the process of interface visual design to a certain extent and provide the inspiration and reference for its design practice. The visual language design was discussed from the perspective of the basic concept of visual design, the goals of visual language design and the influence of geon theory, etc. With the abstract extraction and concrete application process of shape ion, color ion and material ion as the design exploration path, the basic idea of visual language design in bicycle sharing APP was proposed and its feasibility was proven through a practical case. The basic idea of visual language design is proposed from the perspective of visual impression, key adjectives and pictures, mood board and component integration and adaptation. Visual ion extraction and combination contribute to the exploration of APP visual language. It is shown that, the visual language design will improve the visual recognition of the bicycle sharing APP, strengthen the standardization of visual design, and reduce the excessive subjectivity in design evaluation.