趣味性日用陶瓷产品设计

目的 探究日用陶瓷的趣味性设计方向及策略。方法 立足于日用陶瓷与人们日常生活的紧密联系，从日用陶瓷的概念及其造型设计的特征入手，分析其中的趣味性需求，接着结合市场、设计师、消费者3方面的现实需求对趣味性在日用陶瓷设计中的重要性展开探究，并探讨日用陶瓷在造型、装饰、功能等方面的趣味性表现，最后以此为基础，分别就整体设计、仿生设计、个性设计和情感设计等方面探究具体的设计策略及相关案例，总结其未来发展的路径。结论 日用陶瓷产品趣味性设计立足于消费者的情感需求，不仅有着美的形式，而且能深入人的内心世界，引发人们的情感共鸣，在满足了人们基本生活需要的基础上，还进一步满足了现代人追求轻松、幽默、愉悦的情感需求。

Design of Interesting Daily Ceramic Products

The work aims to explore the interesting design direction and strategy of domestic ceramics. Based on the close relationship between daily ceramics and people''s daily life, from the concept of the daily use of ceramics and the features of design, the interesting needs were deeply analyzed. Then, the importance of the interest in the design of pottery porcelain was explored in the light of the practical needs of three aspects of market, designers and consumers. The interesting performance of the ceramic in the aspects of modeling, decoration and function was discussed. Finally, the specific design strategies and related cases were explored on the basis of the overall design, bionic design, personality design and emotional design, and the path of the future development was summarized. The interesting design of the daily used ceramic products is based on the emotional needs of consumers, not only in the form of beauty, but also in the inner world of people, causing people''s emotional resonance and satisfying the needs of people''s basic life, and further satisfying the emotional needs of the modern people to pursue easiness, humo and joy.