土特产包装设计中的地域文化传承

目的 探究土特产包装设计策略及其对地域文化的多样化传承与发展。方法 为了进一步探寻地域文化在土特产包装设计中的融合可行性，本文从地域文化的基本特征切入，研究土特产包装的文化价值和经济价值，再联系土特产包装设计的现状，提出当前现实存在的缺乏新意、过于简略、不够时尚、内涵不足等问题，由此探析相关的应用策略，总结两者在文化、材料和工艺、人文精神、功能价值以及自然元素等层面的有效结合，深入探析两者在未来的长久合作与融合，得出相关的创新与发展的有效策略。结论 在商品包装同质化现象日趋严重的当下，将地域文化元素巧妙融入土特产包装设计中，可以以显著的地域烙印与独特的文化特征吸引人们的目光，促进消费，从而推动地域经济发展，增强地域竞争力。

Regional Cultural Inheritance in the Design of Local Specialty Packaging

The work aims to explore the design strategy of local specialty packaging and its diversified inheritance and development of regional culture. In order to further explore the feasibility of the integration of regional culture in the packaging design of local specialty, starting from the basic characteristics of regional culture, the cultural value and economic value of the local specialty packaging were studied. Then, in connection with the current situation of local specialty packaging design, the existing problems such as a lack of new ideas, oversimplification, a lack of fashion and connotation, etc. in the current reality were put forward, thus exploring the relevant application strategies, and summarizing the effective integration of the two in the aspects of culture, materials and technology, humanistic spirit, functional value and natural elements, and further analyzing the long-term cooperation and integration of the two in the future to obtain the relevant effective strategies for innovation and development. For the present moment when the homogenization of commodity packaging becomes increasingly serious, the ingenious integration of regional cultural elements into the design of local specialty packaging can attract people''s attention with obvious regional brand and unique cultural characteristics and promote consumption, thus promoting the development of regional economy and enhancing regional competitiveness.