平面设计中的传统美术传承与创新

目的 探究传统美术在平面设计中的传承，创新平面设计路径。方法 基于社会发展对传统美术的影响及作用，分析传统美术在当前的应用范围，并具体到平面设计中，探析传统美术融入其中的重要性，分别从传统美术在平面设计中的主要问题及其重要价值逐一展开，研究传统美术在构图、造型、色彩等方面给予平面设计的几点启示，接着结合标志设计、包装设计中的具体应用路径，总结传统美术在平面设计领域的传承与创新路径。结论 传统美术并不是孤立存在的，其价值意义也不限于传统概念的延伸和发展，更是生生不息观念的传承及人类文化的宝贵记忆，因此将其置于平面设计中是市场的发展规律，也是一种正确的抉择，这样不仅能够为平面设计的创作注入新鲜血液，而且还能为自身创造更大的价值，实现更好的传承。

Inheritance and Innovation of Traditional Fine Art in Graphic Design

The paper aims to explore the inheritance of traditional fine art in graphic design, and innovate in the route of graphic design. Based on influences and actions of social development on the traditional fine art, the paper analyzed traditional fine arts in the current application scope to specified graphic design, discussed the importance of blending the traditional fine art. Respectively from main problem of traditional fine arts in graphic design and its important value, enlightenments of traditional fine art on graphic design in composition, modeling, color, etc. were given. Then combined with the specific application path of logo design, packaging design, the inheritance and innovation of traditional fine art in graphic design were summarized. Traditional art does not exist in isolation. Its value is not limited to extension and development of traditional concepts, but inheritance of endless ideas and the precious memory of human culture. So putting it in graphic design is required by the development law of market. It can not only inject fresh blood for the creation of graphic design, but also create great value for itself, to achieve better inheritance.