| 商标词中的模因 |
| |
| 引用本文： | 裘莹莹. 商标词中的模因[J]. 南京工业职业技术学院学报, 2009, 9(3): 83-85 |
| |
| 作者姓名： | 裘莹莹 |
| |
| 作者单位： | 淮阴工学院,外语系,江苏,淮阴,223001;南京师范大学,外国语学院,江苏,南京,210046 |
| |
| 摘 要： | 通过介绍模因的概念及模因的周期理论,说明成语、俗语、名言、诗词名句、人名和地名等模因在商标词中被成功复制和传播的原因,着重分析了基因型的商标词模因和表现型的商标词模因,为人们打造强势的商标词模因提供一些有益的启示和借鉴。
|
| 关 键 词： | 商标词 模因 基因型模因 表现型模因 模因论 |
The Memes in Trademark Words |
| |
| QIU Ying-ying. The Memes in Trademark Words[J]. Journal of Nanjing Institute of Industry Technology, 2009, 9(3): 83-85 |
| |
| Authors: | QIU Ying-ying |
| |
| Affiliation: | QIU Ying-ying ( Huaiyin Institute of Technology, Huaiyin 223001, China) |
| |
| Abstract: | The paper introduces the concept of meme and its life cycle, expounds the reason why idioms, common sayings, famous remarks and classic poems become successful memes and propagate in trademark words. It also analyses genotype and phenotype of trademark words, in a hope of providing some useful hints and references for creating powerful trademark memes. |
| |
| Keywords: | trademark words meme genotype meme phenotype meme memeties |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
