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茅台:中国白酒业神话
引用本文:志明. 茅台:中国白酒业神话[J]. 中国食品工业, 2003, 0(11): 58-59
作者姓名:志明
作者单位: 
摘    要:<正> 国酒茅台千百年来创造了无数的神话,铸造了中国白酒业的传奇。展阅茅台酒的历史,无不会被那一段段神话所吸引、迷醉,自汉武到如今数千年的风雨沧桑成就了茅台今日的辉煌。且随我看看这近百年来茅台的神话……

关 键 词:中国  白酒业  茅台酒厂  发展历史  品牌形象

Myth in liquor Industry
Abstract:Maotai, a favored liquor for Chinese leaders like Mao Zedong, has long been rare and precious for ordinary Chinese people. However, it is becoming affordable and available to everyone. The liquor's success has to now relied on prestige rather than advertising. Chinese people in a country that loves its liquor have long been quite familiar with the name, one of the three mostfamous brands in the world, but until recently rarely had the chance to drink it. But in a growing market economy, its brewers are thinking more of profit than politics.
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