| 试析广告语言的规范化问题 |
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| 引用本文： | 江上清.试析广告语言的规范化问题[J].昆明理工大学学报(理工版),1996,21(2):55-58. |
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| 作者姓名： | 江上清 |
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| 作者单位： | 上海交通大学出版社 |
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| 摘 要： | 从科技写作角度对广告语言中违反《广告法》及汉语规范的现象进行了剖析，指出当前广告语言的规范化工作已刻不容缓。
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| 关 键 词： | 广告 语言 规范化 科技写作 |
A Preliminary Study of Standardization of Advertisement Language |
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| Jiang Shangqing.A Preliminary Study of Standardization of Advertisement Language[J].Journal of Kunming University of Science and Technology(Natural Science Edition),1996,21(2):55-58. |
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| Authors: | Jiang Shangqing |
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| Abstract: | This paper makes an analysis of the Chinese language in advertisements, which is in breach of the Advertisement Regulation Act or goes against the convention of Chinese usage from the viewpoint of technical writing. Concludingly, the paper points out the imminence of standardizing the language used in advertisements. |
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| Keywords: | advertisement language standard |
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