| 现代商品包装设计价值取向的理性反思 |
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| 引用本文： | 潘晓伟. 现代商品包装设计价值取向的理性反思[J]. 包装工程, 2007, 28(2): 168-169 |
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| 作者姓名： | 潘晓伟 |
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| 作者单位： | 丽水职业技术学院,丽水,323000 |
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| 摘 要： | 阐述了偏离正确价值取向轨道的"虚假"、"过度"、"豪华"包装现象、危害和主要因素,引用价值工程的基本原理,提出了商品包装设计价值取向理性回归的途径.
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| 关 键 词： | 包装设计 价值取向 伦理责任 |
| 文章编号： | 1001-3563(2007)02-0168-02 |
| 修稿时间： | 2006-10-05 |
Reverse Thoughts about the Value Orientation of Modern Goods Packaging Design |
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| PAN Xiao-wei. Reverse Thoughts about the Value Orientation of Modern Goods Packaging Design[J]. Packaging Engineering, 2007, 28(2): 168-169 |
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| Authors: | PAN Xiao-wei |
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| Affiliation: | Lishui College of Vocational Technology, Lishui 323000, China |
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| Abstract: | The phenomena of false packaging, over packaging, and luxury packaging which deviate from correct value orientation were discussed including the harms and the main influencing factors. The ways of the value returning of good packaging design were put forward with the basic principle of value engineering. |
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| Keywords: | packaging design value orientation ethical responsibility |
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