浅析信息技术新业态下温州地区发展数字农业面临的机遇与挑战

Analysis of Opportunities and Challenges of DigitalAgriculture Developmentin Wenzhou under the New Forms of Information Technology

Under the new forms of information technology, digital agriculture, as an industry vigorously promoted by the state, is ofgreat significance to the transformation of traditional agriculture and the implementation of National Rural Revitalization Strategy.This paper firstly analyzes the opportunities and challenges of developing digital agriculture in China, especially Wenzhou. On thisbasis, combined with the advantages of Wenzhou, this paper puts forward the measures and suggestions for the development of digi-tal agriculture in Wenzhou from the aspects of brand construction and marketing of agricultural products, construction of agriculturalproduct supply chain and quality control traceability.