模因论下侗族聚落景观导视系统的创新设计研究

目的 基于侗族文化原真性保护视角，对侗族传统文化元素溯源并构建模因数据库，探索非遗视觉元素原真性设计的客观流程。方法 利用符号学指导数据的采集、提取，应用模因论对符号进行分析、重组，实现侗族传统元素特征的数字化提取和图谱表现，再使用模糊层次分析法(F-AHP)对侗族符号进行判断矩阵赋权。结果 通过构建完整的侗族传统元素模因图谱评价体系及后续应用流程，有效地将传统元素运用于导视系统设计，实现传统元素的原真性与在地性设计，形成基于侗族文化创新设计深度思考的设计模式。结论 以侗族聚落文化模因为指导的导视系统设计，使导视系统既实现了自身功能性，又大幅提升了文化附加值，扩大了侗族文化的传播途径与传承价值，增强了对侗族聚落文化的原真性保护。

Innovative Design of Dong Settlement Landscape Visual System Under the Theory of Memes

Based on the perspective of authenticity protection of Dong culture, this paper traces the origin of Dong traditional cultural elements and constructs a meme database to explore the objective process of authenticity design of intangible cultural heritage visual elements. The paper uses semiotics to guide the collection and extraction of data, applies memetics to analyze and reorganize symbols to realize the digital extraction and atlas representation of the characteristics of Dong traditional elements, and then uses fuzzy analytic hierarchy process (F-AHP) to judge the matrix weighting of Dong symbols. By constructing a complete evaluation system of meme map of dong traditional elements and its follow-up application process, the traditional elements are effectively applied to the design of guide system to realize the authenticity and locality design of traditional elements and form a design mode based on the deep thinking of innovative design of Dong culture. In conclusion, the design of the guide system guided by the Dong settlement culture meme makes the guide system not only realize its own functionality, but also greatly enhance the cultural added value, expand the transmission path and inheritance value of the Dong culture, and enhance the authenticity protection of the Dong settlement culture.