基于“6A”用户体验模型的慢性病健康管理APP设计策略研究

目的 探求慢性病健康管理类APP的用户体验设计策略,以提高用户留存率,从而使用户健康真正能够从移动医疗健康管理中获益。方法 从“6A”用户体验设计模型理论出发,对“糖护士”糖尿病管理APP中完成“添加数据”交互行为的用户体验进行优化。结合目标级层面分析,从期望级、任务级、行为级、外观级、活跃级入手进行体验设计。并在此基础上,总结具有良好用户体验的慢病管理类APP的设计策略。结果 从功能内容层、情感体验层、交互操作层、外观表现层面,总结具有良好用户体验的慢病管理类APP的设计策略。结论 通过设计实践可知,“6A”用户体验设计模型可以为设计优良用户体验的慢病管理类APP提供新的思路和视角。带来的设计启示为:明确重要功能,保持信息层级简化;营造用户控制感,传达积极情绪;制定快速且简化的交互流程;秉持适度功能主义,采用情景化的视觉语言。

Design Strategy of Chronic Disease Health Management APP Based on "6A" User Experience Model

The work aims to explore the user experience design strategy of chronic disease health management APP to improve user retention rate, so that user health can truly benefit from mobile medical health management. Based on the "6A" user experience design model theory, the user experience of interactive behavior of "Add Data" in the "D Nurse" diabetes management APP was optimized. Combined with the analysis on objective level, experience design was carried out from anticipation level, assignment level, behavior level, appearance level and activity level. On this basis, the design strategy of chronic disease management APP with good user experience was summarized. Next, from the functional content level, emotional experience level, interactive operation level and appearance and performance level, the design strategy of chronic disease management APP with good user experience was summed up. According to the design practice, "6A" user experience design model can provide new ideas and perspectives for designing chronic disease management APP with excellent user experience. The design implications are:clear important functions and keep the hierarchy simplified, create a sense of control and convey positive emotions, develop a quick and easy interaction process, uphold moderate functionalism and adopt situational visual language.