天津市井文化意象元素的提取与创意设计研究

目的 准确探究出用户对市井文化产品的创新设计偏好与需求，进行天津市井文化意象元素创意设计研究。方法 运用文化三层次理论对天津市井文化的意象元素进行拆分探究，结合Kano模型对文化属性进行品质要素分类，对应消费者偏好满意度分析，挖掘出用户对市井文化创意产品的需求要素，将需求要素对应的目标意象进行可视化表达，明确可用于设计的意象元素。结果 得出天津市井文化元素属性中的形态、色彩、情感共鸣、审美价值情趣是魅力型需求;实际生活使用需求、具有故事联想性、互动体验性是期望型需求，当创意产品满足这几项设计要素可以提高用户满意度。结论 通过文创产品的文化功能属性确定，优选天津市井文化意象元素，完成文化元素有效应用于生活，从而为市井文化创意产品的创新设计提供参考。

Extraction and Creative Design of Image Elements in Tianjin Marketplace Culture

The work aims to accurately explore the users'' preferences and needs for innovative design of marketplace cultural products, so as to conduct creative design research on image elements in Tianjin marketplace culture. The three-level theory of culture was used to explore the image elements in Tianjin marketplace culture. Then, combined with Kano model, the quality elements of cultural attributes were classified, the satisfaction degree of consumers'' preferences was analyzed, the demand elements of users for creative products of marketplace culture were explored, the target images corresponding to the demand elements were expressed visually and the image elements available for design were defined. The form, color, emotional resonance, aesthetic value and taste in the elements of Tianjin marketplace culture were attractive needs, while the actual life needs, story association and interactive experience were expected needs. When creative products met these design elements, the users'' satisfaction could be improved. By determining the cultural function attributes of cultural and creative products, the image elements of Tianjin marketplace culture are optimized and cultural elements are effectively applied in life, which provides a reference for the innovative design of cultural and creative products.