| 利用网络营销推进高校毕业生自主创业 |
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| 引用本文： | 吕晨钟,李玉波,梁霞.利用网络营销推进高校毕业生自主创业[J].重庆科技学院学报(社会科学版),2005,20(1). |
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| 作者姓名： | 吕晨钟 李玉波 梁霞 |
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| 作者单位： | 四川广播电视大学，四川广播电视大学，四川广播电视大学 成都 610073，成都 610073，成都 610073 |
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| 摘 要： | 当前我国高校毕业生就业形势严峻,政府和社会提倡高校毕业生自主创业,但高校毕业生自主创业面临许多现实的困难.从网络营销入手进行自主创业,成本较低、风险较小;而且电子商务发展前景看好,因此网络营销是高校毕业生自主创业的理想途径之一.
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| 关 键 词： | 大学生就业 自主创业 网络营销 利用 网络营销 高校毕业生 自主创业 Marketing Network Graduates University Autonomous 前景 发展 电子商务 风险 成本 入手 社会 政府 就业形势 |
On Promoting Autonomous Undertaking of University Graduates by Network Marketing |
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| LU Chen-zhong,LI Yu-bo,LIANG-Xia.On Promoting Autonomous Undertaking of University Graduates by Network Marketing[J].JOURNAL OF CHONGQING UNIVERSITY OF SCEENCE AND TECHNOLOGY,2005,20(1). |
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| Authors: | LU Chen-zhong LI Yu-bo LIANG-Xia |
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| Abstract: | Nowadays, the university graduates are facing the grim situation of employment, so, the government and society advocate that university graduates should have their autonomous undertaking. However, there are so many realistic difficulties to it. Network marketing is a good way because of low cost and small risk. Moreover, E - commerce is a prospective industry, hence, network marketing is an ideal method for university graduates to have their autonomous undertaking . |
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| Keywords: | employment of university graduates autonomous undertaking network marketing |
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