| 试论可持续发展与绿色营销 |
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| 引用本文： | 丁元,周树高. 试论可持续发展与绿色营销[J]. 湖南工业大学学报, 1998, 0(Z1) |
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| 作者姓名： | 丁元 周树高 |
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| 作者单位： | 株洲工学院!株洲412008 |
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| 摘 要： | 介绍“可持续发展”的提出和绿色营销的兴起，着重通过对绿色营销主要内容和要达到的目的的论述，使我们重视环境保护和经济的可持续发展。
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| 关 键 词： | 可持续发展 绿色包装 ISO14000 绿色营销 |
On Continuable Development and Green Management and Sale |
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| Din Yuan,Zhou Shugao. On Continuable Development and Green Management and Sale[J]. Journal of Hnnnan University of Technology, 1998, 0(Z1) |
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| Authors: | Din Yuan Zhou Shugao |
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| Abstract: | An introduction is present to the raising of continuable developmnent and rising of green management and sale. A discussion on what's the main idea of green management and sale and its aim makes us pay great attention to the environment prevention and continuable development of economy. |
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| Keywords: | continuable development green package ISO 14000 green management and sale |
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