变革与挑战:新型烟草制品发展展望

近年来，电子烟、加热不燃烧烟草制品等新型烟草制品正在快速兴起。本文概述了新型烟草制品的主要类型和基本特征，具体介绍了新型烟草制品在国际市场的发展态势，提出了新型烟草制品将是烟草行业的第三次重大变革，可能会对传统烟草行业带来颠覆性影响的观点，回顾了近年来中国烟草围绕技术、装备、产品三个方面开展的新型烟草制品全产业链研发布局情况，最后对新型烟草制品的发展趋势、研发方向、市场前景和行业未来发展战略作了展望。 

Change and challenge:outlook for development of new tobacco products

In recent years, new tobacco products such as e-cigarette and heat-not-burn products enjoy an emerging popularity. This paper summarized main types of new tobacco products by their characteristics, and described in detail how they perform in global market. It is believed that new tobacco products will lead the third great revolution and probably cause subversive influence on traditional tobacco industry. After a review on how new tobacco products industry chain is developed by China Tobacco on technology, equipment and products, an outlook is made on the future path, development directions, market forecast and future strategies of the industry.