需求信息更新下服装供应链的最优订货决策研究

 在现今服装市场竞争日益激烈的压力下，服装企业如何成功的应对服装产品的市场需求不确定的特点，从而进行精准订货，以实现服装供应链收益的最大化是一个十分重要问题。本文从一个由供应商和零售商组成的服装产品二级供应链出发，研究了在此情况下的服装零售商，如何根据服装产品销售期的特点，结合需求信息的更新状况，在一个销售期内进行合理订货，在分析比较了零售商只进行一次订货和三次订货的策略后，结果显示零售商进行三次订货时的效益会有明显提高；并且发现销售期开始前零售商对市场需求的预测准确性对供应链效率有很大的影响。

Optimal ordering decisions for garment supply chain with demand information updating

Under the competitive market of fashion, with the uncertainty of market demand, there is a very great challenge of ordering the best selling product, in order to make the benefits maximization. With information updating, this paper mainly study the best way of ordering for fashion retailers within a life-cycles. After comparing the strategy of one-time-ordering with three-time-ordering, it shows that three-time-ordering is more productive and the accuracy of the market demand forecast made by retailers before the start of sales period have a very big influence on fashion supply chain benefit.