| 赠君茶叶绿 “拿来”咖啡香——星巴克三军“闹”华简析 |
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| 引用本文： | 刘怡. 赠君茶叶绿 “拿来”咖啡香——星巴克三军“闹”华简析[J]. 中国食品工业, 2002, 0(4): 16-16,18 |
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| 作者姓名： | 刘怡 |
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| 作者单位： | 本刊记者 |
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| 摘 要： | <正> 国际咖啡价格持续5年走低,咖啡市场供大于求的尴尬局面,使得不少咖啡生产国、业内巨商把目光再次瞄向我国。神秘的中华大地宛如巨大的吸盘,海纳百川、兼容并蓄。当然也引起一些关注,如同主人关注突然走进自己宅院的陌生人一样。
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| 关 键 词： | 中国 咖啡市场 星巴克咖啡店 外商投资 咖啡销售 餐饮业 |
Starbucks brews business in tea-drinking China |
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| Abstract: | Starbucks has brewed a formula to sell coffee in tea-drinking China. With outlets opened by its franchisee Media Coffee Co. in Beijing and northern China and by Uni-President Enterprises Group in Shanghai in recent years. Dairy Farm meanwhile continues to brew the Starbucks coffee in Guangdong. This article analyzes the Seattle-based coffee company's business strategies and its impact on the 5,000-year tea-drinking habit in China. |
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