| 基于企业视角的博望机床产业品牌建设 |
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| 引用本文： | 何莉,吴永纯,李德俊.基于企业视角的博望机床产业品牌建设[J].安徽机电学院学报,2011(3):84-87. |
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| 作者姓名： | 何莉 吴永纯 李德俊 |
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| 作者单位： | [1]安徽工业大学学报编辑部,安徽马鞍山243002 [2]安徽工业大学管理学院,安徽马鞍山243002 [3]宿松国土资源局,安徽安庆246500 |
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| 基金项目： | 安徽省软科学研究计划项目（07030505068）; 中国高校科技期刊研究会基金资助项目（gbjxb0915） |
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| 摘 要： | 博望镇是欠发达地区产业集群的典型区域,深入到博望镇及博望机床企业了解其产业和品牌建设现状.基于企业的视角,剖析博望机床产业品牌存在的问题：品牌意识不强、品牌基础薄弱、品牌数量偏少、品牌品质偏低、集群意识淡漠.探讨适合于博望机床产业品牌发展的对策：加强品牌意识、夯实品牌基础、提升品牌管理力度、加强品牌创新、依托产业集群做大做强企业品牌.
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| 关 键 词： | 博望 机床 品牌 |
Enterprise brand construction based on the enterprise in bowang machine tool industry cluster |
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| HE Li,WU Yong-chun,LI De-jun.Enterprise brand construction based on the enterprise in bowang machine tool industry cluster[J].Journal of Anhui Institute of Mechanical and Electrical Engineering,2011(3):84-87. |
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| Authors: | HE Li WU Yong-chun LI De-jun |
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| Affiliation: | 1.Eolitorial office of Journal of Anhui University of Technology,Ma＇anshan 243002,China; 2.Coll.of Mana.,Anhui University of Technology,Ma＇anshan 243002,Chian; 3.Susong Bureau of Land and Resources,Anqing 246500,China) |
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| Abstract: | Bowang town is an under developed typical region.The present situation of Bowang machine tool industry cluster is investigated.Based on the brand,the problems in the development are analyzed,like brand awareness,weak brand foundation,few number of brands,low brand quality,the cluster consciousness indifference.The countermeasures for the Bowang machine tool industry cluster are explored：strengthening brand awareness,reinforceing brand and striving for brand management,enhancing brand innovation,expanding and growing stronger brand relying on industry clusters. |
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| Keywords: | bowang machine tool brand |
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