| 钢铁企业营销基本点的确立 |
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| 引用本文： | 于涛,陈月华.钢铁企业营销基本点的确立[J].包钢科技,2007,33(2):65-67. |
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| 作者姓名： | 于涛 陈月华 |
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| 作者单位： | 包钢集团国际经济贸易有限公司,内蒙古,包头,014010;包钢(集团)公司计划财务部,内蒙古,包头,014010 |
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| 摘 要： | 文章提出了确定钢铁企业营销基本点的一个基本方法,并从钢铁工业核心要素、钢铁市场营销核心要素、钢铁市场结构核心要素等3个方面确定了钢铁企业营销基本点.
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| 关 键 词： | 营销 企业 决策 基本点 |
| 文章编号： | 1009-5438（2007）02-0065-03 |
| 修稿时间： | 2007-02-15 |
How to Determine the Basic Points of the Marketing of Iron and Steel Enterprise |
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| YU Tao,CHEN Yue-hua.How to Determine the Basic Points of the Marketing of Iron and Steel Enterprise[J].Science & Technology of Baotou Steel(Group) Corporation,2007,33(2):65-67. |
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| Authors: | YU Tao CHEN Yue-hua |
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| Affiliation: | 1. International Trade Co. of Baotou Steel (Group;Group |
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| Abstract: | This paper puts forward a basic method to determine the marketing basic points of iron & steel enterprise;and ascertains the basic points of the marketing according to the core factors of the steel industry,the steel marketing and the steel market-structure. |
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| Keywords: | marketing enterprise decision basic point |
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