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INCLUDING SOFT INFORMATION IN EISs
Authors:Hugh J. Watson   Margaret T. O'Hara  Candice G. Harp  Gigi G. Kelly
Abstract:Although much of executive decision making is based on soft information—opinions, predictions, news, and even rumors—executive information systems (EISs) have only recently begun to augment factual data with such information. A study of current use of soft information in EISs yields 15 propositions designed to help EIS developers determine what kinds of soft information are most valuable and how best to capture and deliver this information.
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