| "服装品牌认证"指标评价体系 |
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| 引用本文： | 徐南智,宁俊,陈桂玲."服装品牌认证"指标评价体系[J].北京服装学院学报,2003,23(1):70-75. |
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| 作者姓名： | 徐南智 宁俊 陈桂玲 |
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| 作者单位： | 北京服装学院,工商管理系,北京,100029 |
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| 摘 要： | 分析了我国服装企业品牌经营的现状;运用品牌理论及其相关研究成果,提出了进行“服装品牌认证”的理论依据;建立了“服装品牌认证”的指标评价体系,即从产品构成评价、生产主体评价、市场评价、服务评价、发展评价五个方面对服装品牌进行评价,并对指标的评价方法进行了论述;对每一个方面进行分解得出次级指标;通过实证分析,对所建立的体系进行了论述。
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| 关 键 词： | 服装企业 中国 “服装品牌认证” 指标评价体系 评价方法 |
| 文章编号： | 1001-0564(2003)01-0070-06 |
Evaluation Guidelines System of "Certification of Clothing Brand" |
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| XU You-zhi,NING Jun,CHEN Gui-ling.Evaluation Guidelines System of "Certification of Clothing Brand"[J].Journal of Beijing Institute of Clothing Technology(Nature Science Edition),2003,23(1):70-75. |
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| Authors: | XU You-zhi NING Jun CHEN Gui-ling |
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| Abstract: | After clarifying the necessities of building up the evaluation guidelines system of " certification of clothing brand" and the theoretic basis, some key factors were discussed. Combing the newest brand theory with other relative studies, the evaluation guidelines system of "certification of clothing brand" was set up. Finally a demonstrative research was made. |
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| Keywords: | clothing brand certification guideline system |
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