Integrating E-Commerce and Games |
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| Authors: | Nizami Cummins |
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| Affiliation: | (1) Preject Brand Communications Consultancy, London, UK, GB |
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| Abstract: | This paper investigates how many users of commercial interactive systems are not properly agents within the interactive narrative,
largely due to the dynamics of branding in cyberspace. Parallels are drawn between the dynamic personalization of e-CRM engines
and context aware computing systems. Several seminal games are discussed as examples of systems in which very different relationships
exist between users and the system. Arguments are made for designing e-commerce interactive systems that install into games,
inside the game narrative.
Correspondence to: Ms N. Cummins, Preject Brand Communications Consultancy, Unit P, Carlton Works Studios, Asylum Road, London SE15 2SB, UK.
Email: nizami@preject.com |
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| Keywords: | : Agency – Brand – Context awareness – E-commerce – e-CRM – Games – Interaction design – Narrative – Simulation – User |
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