| 基于体育文化的酒企营销渠道拓宽方案研究 |
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| 引用本文： | 向青松.基于体育文化的酒企营销渠道拓宽方案研究[J].酿酒科技,2020(4):141-144. |
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| 作者姓名： | 向青松 |
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| 作者单位： | 湖南安全技术职业学院,湖南长沙410151 |
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| 基金项目： | 湖南省教育厅科学研究项目(18c1539)。 |
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| 摘 要： | 经过近40年的改革开放,我国的政治经济文化水平不断得到质的提升,各行各业都取得巨大的成就,全社会的生活消费水平也是大幅度的提高,各类酒品也得到了跨越式的发展。为了取得更好的酒类销售业绩,酒企就要大力拓宽营销渠道,而基于不同文化的企业营销渠道的拓宽在酒品销售过程中的作用就显得尤为重要。作为文化的一种,各类体育文化也有着举足轻重的作用。为了探索体育文化促进酒企营销渠道的拓宽,首先对体育文化进行简要介绍,其次对酒企营销渠道现状进行分析,最后从体育文化的作用发挥上做了进一步的阐释,体育文化的作用发挥为酒企营销渠道的拓宽提供了理论研究依据。
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| 关 键 词： | 体育文化 酒 企业营销 拓宽渠道 方案研究 |
Research on Sports Culture-Based Sales Channel Development Scheme for Alcoholic Drinks Enterprises |
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| XIANG Qingsong.Research on Sports Culture-Based Sales Channel Development Scheme for Alcoholic Drinks Enterprises[J].Liquor-making Science & Technology,2020(4):141-144. |
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| Authors: | XIANG Qingsong |
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| Affiliation: | (Hunan Vocational Institute of Safety Technology,Changsha,Hunan 410151,China) |
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| Abstract: | In order to achieve better development,alcoholic drinks enterprises are dedicated to developing more sales channels.Culture plays an important role in sales channel development.Sports culture,as a branch of culture,its role is not to be neglected.In this paper,in order to explore sports culture-based sales channel development scheme for alcoholic drinks enterprises,we firstly introduced sports culture briefly,then analyzed the present situations of sales channel of alcoholic drinks enterprises,and finally explained the role of sports culture.The research provided theoretical basis for the development of sales channels for alcoholic drinks enterprises. |
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| Keywords: | sports culture alcoholic drinks enterprise marketing channel development scheme |
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