中式混合型卷烟发展状况调查分析 |
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引用本文: | 屈湘辉 辜菊水 郇鹏. 中式混合型卷烟发展状况调查分析[J]. 中国烟草学报, 2014, 20(2): 86-0 |
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作者姓名: | 屈湘辉 辜菊水 郇鹏 |
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作者单位: | 中国卷烟销售公司 |
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摘 要: | 回顾了我国混合型卷烟发展的曲折历程;分析了近年来中式混合型卷烟所呈现的销量下滑、结构偏低、状态走弱的发展现状以及当前面临的消费需求不旺、行业政策不利和工商企业生产经营动力不足等方面的困难和问题;提出了应从保障烟草行业持续健康发展的战略高度来充分重视中式混合型卷烟发展的意见,并从政策支持、原料保障、产品研发、市场营销等方面给出了具体措施建议。
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关 键 词: | 中式混合型卷烟 调查分析 政策建议 |
收稿时间: | 2013-11-12 |
Investigation and analysis of the development of Chinese-style blended-type cigarettes |
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Abstract: | Our blended-type cigarettes experienced a tortuous course. In recent years, they faced with the unfavorable factors from the cigarette consumption, business and trade policy. In order to promote the growth of Chinese-style blended-type cigarette brands and push forward “Upgrading Cigarette Production”,the industry must pay full attention to the development of Chinese-style blended-type cigarette,formulate integrated measures in policy support, material guaratte, product development, marketing etc. |
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