| 包装设计的亲和力表现 |
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| 引用本文： | 黎英.包装设计的亲和力表现[J].包装工程,2007,28(5):161-162. |
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| 作者姓名： | 黎英 |
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| 作者单位： | 湖南工业大学,株洲,412000 |
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| 摘 要： | 通过对设计中的消费心理进行分析,论述了使包装设计产生亲和力的具体表现方面,从而得出只有美观适度、方便安全、新颖独特、可信度高、品位突出、注重情趣的包装设计,可使商品更具亲和力,在市场竞争中脱颖而出,稳操胜券.
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| 关 键 词： | 消费者 心理 包装设计 亲和力 |
| 文章编号： | 1001-3563(2007)05-0161-02 |
| 修稿时间： | 2007-03-07 |
Discussion on Packaging Design's Affinity Expression |
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| LI Ying.Discussion on Packaging Design's Affinity Expression[J].Packaging Engineering,2007,28(5):161-162. |
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| Authors: | LI Ying |
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| Affiliation: | Hunan University of Technology, Zhuzhou 412000, China |
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| Abstract: | The packaging design producing affinity expression was discussed through analysis of consumer psychology. It was concluded that only beautiful ,convenient , safe , novel , reliable and high - quality packaging design can make commodity more affinity and success in marketing competition. |
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| Keywords: | consumer psychology packaging design affinity |
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