| 给冬天加块冰——记美登高食品有限公司 |
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| 引用本文： | 王健.给冬天加块冰——记美登高食品有限公司[J].中国食品工业,2000(2). |
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| 作者姓名： | 王健 |
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| 摘 要： | <正> 冥冥中似注定了这个冬天并不暖和。这个冬天,大雪从哈尔滨下到了昆明;这个冬天,澳门回到了母亲的怀抱;这个冬天,新世纪的圣火在神州大地升腾。这个冬天很冷,北京出现了13年来的最低温度,但就在这料峭的寒冬,冰淇淋却异常地火爆起来。各大商场、超市里的冰淇淋琳琅满目,儿童、年轻人、妈妈们挑来选去络绎不绝,服务员大箱、小箱不断地上货,马路上“和路雪”、“美登高”的冷藏车
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Ice-cream is hot this winter |
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| Abstract: | Ice-cream is no longer only a summer-orientated dessert. This winter, eating ice-cream has become a fashion in Beijing. Seeing this opportunity, one company has brought new flavors to the market and as a result has gained market share. Here we look at how the company made use of retrieving packaging to promote its new products. |
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