| 高档品牌终端精细化营销之道 |
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| 引用本文： | 喻祥. 高档品牌终端精细化营销之道[J]. 日用化学品科学, 2006, 29(1): 35-37 |
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| 作者姓名： | 喻祥 |
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| 作者单位： | 容纳咨询顾问机构,上海,200030 |
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| 摘 要： | 消费者对高档品牌极为挑剔，也会格外关注高档品牌在终端的所有细节。终端的表现往往能左右品牌的溢价，因此高端品牌的终端形象和终端精细化运作对于产品销售是至关重要的。要把握精细化的特色化经营要点，包括选址、定位、传播、导购人员、道具和促销等。
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| 关 键 词： | 品牌 营销 终端 |
| 文章编号： | 1006-7264(2006)01-0035-03 |
| 收稿时间： | 2005-11-09 |
| 修稿时间： | 2005-11-09 |
Way of premium brand marketing for sale-end |
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| YU Xiang. Way of premium brand marketing for sale-end[J]. Detergent & Cosmetics, 2006, 29(1): 35-37 |
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| Authors: | YU Xiang |
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| Affiliation: | RONG NA Consult Company, Shanghai 200030, China |
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| Abstract: | Consumers tending to highly critical about premium brand, particular focus on all the details of premium brand on the outlet. Price of overflow often relay on the brand imagine, as a result, it is essential that effective brand imagine and fine operations should be used to promote product sales, include location selection, position, communication, property, salesman, promotion, etc. |
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| Keywords: | brand marketing sale-end |
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