| 语境关照下的英汉广告语 |
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| 引用本文： | 陈莉. 语境关照下的英汉广告语[J]. 湖南冶金职业技术学院学报, 2006, 6(2): 224-226 |
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| 作者姓名： | 陈莉 |
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| 作者单位： | 中南大学外国语学院,湖南,长沙,410007 |
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| 摘 要： | 双关作为一种有效的语言修辞手段已广泛应用于广告当中.以语用学中的语境为切入点,结合广告双关语,阐明其产生和解读过程.
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| 关 键 词： | 双关 语用 语境 广告语 |
Advertisement in English and Chinese under Context |
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| CHEN Li. Advertisement in English and Chinese under Context[J]. Journal of Hunan Metallurgical Professional Technology College, 2006, 6(2): 224-226 |
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| Authors: | CHEN Li |
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| Abstract: | Pun, as a rhetorical vehicle has been employed in advertisement. And furthermore, many distinguished scholars have been making a detail analysis of it from aesthetic and cognitive perspectives. The present paper explores some characteristics peculiar to puns and their functions in the context of advertising, using context in the pragmatics as cutting point. |
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| Keywords: | pun pragmatics context advertisement |
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