跨国烟草公司"走出去"战略研究

全球烟草产业是跨国烟草公司占据主导地位的产业，目前在中国以外国际卷烟市场上，以奥驰亚集团为代表的六大跨国烟草公司所占份额超过了70％。跨国烟草公司主要是通过跨国并购、协议生产、独资或合资建厂、出口贸易以及战略联盟等途径实现“走出去”拓展国际市场的。在此过程中，制订远大目标并采取务实战略、成立国际部或国际公司专门负责海外业务、积极寻求政府支持、高度重视人力资源建设和切实加强风险防范是它们共同的做法和经验。以此为鉴，中国烟草应认真做好战略规划、不断完善体制保障、注重加强战略联盟、切实关注跨国并购、高度重视人才建设，积极推进实施“走出去”发展战略。

Research on the international expansion strategy of multinational tobacco companies

World tobacco industry is so controlled by several multinational tobacco companies that the Big-six companies occupy over 70% international market shares except in China. The multinational tobacco companies have expanded to almost every country of the world by means of oversea merge and incorporation, licensed manufacture, separately or jointly investment, export, and strategic alliance etc.. In order to set up international expansion strategy, China tobacco could learn much from the multinational tobacco companies.