| 数据挖掘在电信套餐预演中的应用研究 |
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| 引用本文： | 刘永,CHEN Zhi-ping.数据挖掘在电信套餐预演中的应用研究[J].计算机工程与设计,2008,29(15). |
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| 作者姓名： | 刘永 CHEN Zhi-ping |
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| 作者单位： | 湖南大学,计算机与通信学院,湖南,长沙,410082;湖南大学,计算机与通信学院,湖南,长沙,410082;清华大学,计算机科学与技术系,北京,100084 |
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| 摘 要： | 电信体制的改革引入了竞争的机制,使得电信企业根据不同的客户提供不同优惠的电信套餐.电信企业在客户细分的基础上针对具体的客户群推出新套餐,将新套餐推向市场前希望对该套餐进行预演,以预测该套餐推出后的市场情况.在分析现有套餐预演的基础上,提出了电信套餐预演的整体分析模型,并结合电信企业实际套餐数据对该模型各部分进行了具体的应用分析,结果证明了该模型的有效性.
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| 关 键 词： | 数据挖掘 距离 套餐预演 相似度计算 属性类 |
Research and application of data mining in package preview of telecom enterprise |
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| LIU Yong,CHEN Zhi-ping.Research and application of data mining in package preview of telecom enterprise[J].Computer Engineering and Design,2008,29(15). |
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| Authors: | LIU Yong CHEN Zhi-ping |
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| Affiliation: | LIU Yong1,CHEN Zhi-ping1,2(1.College of Computer , Communication,Hunan University,Changsha 410082,China,2.Department of Computer Science , Technology,Tsinghua University,Beijing 100084,China) |
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| Abstract: | Competitive mechanism is introduced into reforms of Telecom system which makes telecom enterprise provides different fa-vourable package to different customers.Telecom enterprises hope to preview new package for predicting market information of it when they make new package based on customer segments.With analysis of currenct package preview,a whole analysed model of package preview in telecom is provided,every section of the model is applied and analysed on actual package data of enterprise telecom,and the... |
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| Keywords: | date mining distance package preview similarity computing attribute class |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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