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高职生跨文化商务交际能力培养策略研究
引用本文:时婷婷.高职生跨文化商务交际能力培养策略研究[J].南通纺织职业技术学院学报,2013,13(3):104-107.
作者姓名:时婷婷
作者单位:南通纺织职业技术学院,南通,226007
基金项目:南通纺织职业技术学院教育研究课题
摘    要:基于语言学者Kim提出的跨文化交际能力要素模式以及商务交际的行业特点,从认知能力、情感能力和行为能力3个方面深入阐释了跨文化交际能力在商务情境下的能力要素.并提出高职生跨文化商务交际能力培养策略,以期为高职院校培养技能复合型商务人才提出可行建议。

关 键 词:跨文化商务交际  能力要素  培养策略

The Analysis of the Strategies for the Cultivation of IBCC (Inter-cultural Business Communication Competence) of Students in Higher Vocational Colleges in China
SHI Ting-ting.The Analysis of the Strategies for the Cultivation of IBCC (Inter-cultural Business Communication Competence) of Students in Higher Vocational Colleges in China[J].Journal of Nantong Textile Vocational Technology college,2013,13(3):104-107.
Authors:SHI Ting-ting
Affiliation:SHI Ting-ting (Nantong Textile Vocational Technology College,Nantong 226007, China)
Abstract:This paper is intended to propose effective measures to cultivate the inter-cultural business commu- nication competence of students studying in higher vocational colleges in China, based on the detailed illustra- tion and modification of competence analysis within the theoretical frame of Young Yun Kim.
Keywords:inter-cultural business communication  competence  strategies
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