药品营销中"包装、广告"的组合策略——太乙神贴上市解析

系统阐述了“太乙神贴”从包装设计到市场销售的整个综合策划，表明只有用系统的、综合的观点去表达体现产品，才能让消费者通过产品赏心悦目的形式购买到包含在产品之中的价值和自我意识，提高传播到达率和信任度。要在每一个环节上与消费者全面沟通，寻找可靠的支撑点，增加产品信任度。执行不到位，策划也只是空中楼阁。

UNITIZED STRATEGY OF PACKAGE DESIGN AND ADVERTISING IN MEDICINE MARKETING——A CASE STUDY OF TAIYI MAGICAL PLASTER

By elaborating the comprehensive plan for Taiyi Magical Plaster from its package design to marketing,the paper makes it clear that a product should be expressed with a systemic and synthetic approach.Thereby,consumers can purchase a product not only with its pleasing appearance but also with its value and self-consciousness.This kind of product will enjoy popularity and good reputation,which counts on the all-round communication with consumers in each step of its overall plan so as to find out its selling points.The plan would be a castle in the air if not implemented perfectly.