| 战略管理与企业可持续发展 |
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| 引用本文： | 郭建平. 战略管理与企业可持续发展[J]. 矿业研究与开发, 2003, 0(Z1) |
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| 作者姓名： | 郭建平 |
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| 作者单位： | 山西关铝股份有限公司 山西运城市 |
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| 摘 要： | 介绍了关铝公司在战略管理中的实践经验,对企业实施战略管理的重大意义做了论述,以提高企业的战略管理意识和发展意识,使企业在竞争中保持优势,实现可持续发展。
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| 关 键 词： | 企业管理 战略管理 竞争力 品牌战略 |
Strategic Management----A Key to Sustainable Development of Enterprises |
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| Guo Jian-ping. Strategic Management----A Key to Sustainable Development of Enterprises[J]. Mining Research and Development, 2003, 0(Z1) |
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| Authors: | Guo Jian-ping |
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| Abstract: | The author presents the practical experiences gained in strategic management of Guanlu Co. and discusses its major significance on the company, with an aim to raise awareness of strategic management and development so as to maintain the companys competitive edge and assure its sustainable development. |
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| Keywords: | Business administration Strategic management Competitive edge Brand strategy |
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