蔚县剪纸艺术元素在包装设计中的应用

目的 挖掘蔚县剪纸的艺术价值，探索蔚县剪纸与包装设计的关系，分析并总结包装设计对剪纸艺术的应用原则，以及民族化包装与民间美术的内在联系，为中国传统文化赋能，为中国包装设计发展探寻可行性思路。方法 在归纳与分析传统手工艺文化的过程中，通过内化思想、指导实践、分析受众等途径，合理运用专业的方案、方法对蔚县剪纸进行视觉处理和再创，列举蔚县剪纸在包装设计中的应用案例，分析其平面化、表意性、装饰性对现代包装设计未来发展的影响与指导意义。结论 蔚县剪纸艺术源于民间，是老百姓在生活中的情感输出，蕴含着民族文化精神与精髓，滋养着中华文化的根基，它与包装设计的互融互生，将唤醒蔚县剪纸艺术在民间文化中的回溯，同时为现代设计思维注入理论依据，激活多态共生，丰富包装设计的形式与内涵。

Application of Paper Cutting Art Elements of Yuxian County in Packaging Design

The work aims to explore the artistic value of paper cutting of Yuxian County, explore the relationship between paper cutting and packaging design of Yuxian County, analyze and summarize the application principles of packaging design to the paper cutting art, the internal relationship between nationalized packaging and folk art, empower traditional Chinese culture, and explore feasibility thought for packaging design development in China. In induction and analysis of traditional handicraft culture, professional schemes and methods were used nationally by internalizing thoughts, guiding practice, analyzing the audience, to visually process and recreate paper cutting of Yuxian County. The application cases of paper-cutting of Yuxian County in packaging design were listed to analyze the influence and guiding significance of its planarization, ideographic and decorative features on the future development of modern packaging design. The paper cutting art of Yuxian County originated from the folk. It is the emotional output of the people in life. It contains the spirit and essence of national culture. It is the root of Chinese culture. The integration of paper cutting and packaging design will awaken the paper cutting art of Yuxian in folk culture, inject theoretical basis into modern design thinking, and activate polymorphic symbiosis. It can also enrich the form and connotation of packaging design.