网络媒体在与传统媒体的博弈中体现的优势

20世纪90年代中期,网络打着"第四媒体"的旗号,开始杀进中国的传媒圈时,好多人尚觉眼生和新奇。今天,网络媒体凭借信息容量大,交互性、时效性强,多媒体传播等特点,不断冲击传统媒体,成为我国目前最为重要的媒体之一。本文论述了网络媒体的特征,分析了网络媒体与传统媒体发展相比较的优势所在。

The advantage of Network Media in the Game between Network Media and Traditional Media

90 mid-20th century,the network under the banner of "fourth media"label,reached the Chinese media began to circle,the many people still look unfamiliar and strange sleep.Today,the Internet media with information,interactive,timeliness,and dissemination of multimedia features,keep on the traditional media,and has become the most important media for the current one.